BILLBOARDS
“My crown is called content,
a crown that seldom kings enjoy”
William Shakespare
Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Some even move. Bus advertising/wraps target vehicular and pedestrian traffic as an ‘involuntary’ mass medium; it cannot be turned off, tuned out or thrown away. No other medium offers the impact, image & repetitive exposure. Transit displays go where people live, work, and play.