“My crown is called content,
a crown that seldom kings enjoy”
Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Some even move. Bus advertising/wraps target vehicular and pedestrian traffic as an ‘involuntary’ mass medium; it cannot be turned off, tuned out or thrown away. No other medium offers the impact, image & repetitive exposure. Transit displays go where people live, work, and play.