“However beautiful the strategy,
you should occasionally
look at the results.”
Before a marketing campaign is executed, the message has to be developed and created. That is a strength of On The Mark Marketing. UNPLUG AND EXPLORE. IT’S CLOSER THAN YOU THINK. And LOVIN’ NEW LONDON. For the first time in over 20 years, the City of New London decided to market themselves throughout the region, from Hartford, to New Haven, to Providence. With limited funds in the budget for their first venture into awareness and marketing of the City, city leaders turned to OTM. On The Mark used its experience, expertise and knowledge of the marketplace to effectively use the budget as cost effectively as possible. A Logo, Look and Marketing image line were developed and designed, radio, unique print, Lovin’ New London Web Site, E Mail Blasts/Newsletters, Contests, One Tank Trips, Aerials, Events, TV Appearances and Bonus, Added Value and Over Delivery by various partners returned an over delivery value of over 30 to 40 per cent. Based on word of mouth, noise generated, feedback from various attractions in the market, the campaign was a great success.